Piedmont Region Meeting

Goals, Governance, and Gumption:

A Carmel Case-Study

Date: 
Tuesday, January 28th, 2020

Location: 
Charlotte Country Club
2465 Mecklenburg Ave
Charlotte, NC 28205

Program Speaker: 
John Schultz, CCM, CCE
General Manager
Carmel Country Club

Program Summary:  
"We owned the night!" Lady Antebellum had it right when they sang those lyrics to over 4,500 members and guests at the third annual Charity Concert held on the Carmel driving range in 2019.  Tickets were sold out months in advance and lead singer, Charles Kelley, described the night as "amazing" and asked if he could come back year after year. Carmel has established itself as a place people want to be. 

Utilizing this business model, in 2004, Carmel shifted its vision and strategy to create a club atmosphere where culture is contagious. The Club focused on improving internal engagement  through exceptional experiences, fantastic facilities, and clear communication. In turn, members were impelled to take an active role in recruitment by sharing stories and inviting colleagues, friends and family to partake in the fun. With a continuous stream of interest, Carmel met its membership max in 2017 and introduced a waitlist! This session showcases the gumption necessary to succeed using Carmel as a case-study for effective goal setting, governance, facilitation, and marketing.

Program Schedule:
9:30am - 10:00am -             Arrival and Continental Breakfast
10:00am - 11:15am -           Educational Session 1
11:15am - 11:30am -           BREAK
11:30am -12:30pm -            Educational Session 2 
12:15pm - 1:00pm -             LUNCH  * Round table discussion *
*If you have any dietary needs or special requests, please inform upon registration and we will be happy to make proper accommodations

Program Fee: 
$25.00 per person