Carolinas Summer Conference
Carolinas Summer Conference
Saturday, July 18-Monday, July 20, 2015
Litchfield Beach & Golf Resort
Pawleys Island, SC
Registration is now closed.
Click here to see who is registered. (Members only.)
Please e-mail Kelly Dixon at [email protected],
if you need to make any changes to your reservation.
The last four years' Carolinas Summer Conferences have been absolute successes and the Chapter is excited for and proud of this year’s fifth annual event. This Conference will again be held at the beautiful Litchfield Golf & Beach Resort in Pawleys Island, South Carolina, from July 18-20.
The focus of the weekend will be education and family. As such, the schedule of events is tailored toward earning as many credits as possible, while also ending the days early enough so as to provide ample time for attendees and families to enjoy the summer fun.
Conference Schedule
| Saturday, July 18 | |
| 7:30 - 8:00 a.m. | Registration and Coffee (Breakfast on your own) |
| 8:00 - 9:00 a.m. | Chapter Business Meeting (Credit: 1 Association Activity) |
| 9:00 - 9:45 a.m. | "Wants or Needs? Do you Know the Difference?" with Dave Downing, CGCS |
| 9:45 - 10:00 a.m. | Break |
| 10:00 - 11:30 a.m. | “Résumé Reinvention” with Brian Boss, CCM, and Tom Noyes, CCM, CCE (CMAA Competencies: Human & Professional Resources and Interpersonal Skills; Credits: 1.5 Chapter Education) |
| 11:30 a.m. - 12:00 noon | Break |
| 12:00 noon - 2:00 p.m. | “Romancing Beer – with Confidence!” with Meagan Anderson (CMAA Competency: Food & Beverage Management; Credits: 2 Chapter Education) |
| 7:00 - 10:00 p.m. | Networking Event at Litchfield By The Sea Beach House |
| Sunday, July 19 | |
| 7:30 - 8:00 a.m. | Registration and Coffee (Breakfast on your own) |
| 8:00 - 9:30 a.m. | “Safety First” moderated by C.W. Cook, CCM, CCE (CMAA Competency: Facilities Management; Credits: 1.5 Chapter Education) |
| 9:30 - 9:45 a.m. | Break |
| 9:45 - 11:15 a.m. | "Private Club Governance: Putting Strategy to Work" with Henry DeLozier (CMAA Competency: Club Governance; Credits: 1.5 Chapter Education) |
| 11:15 - 11:30 a.m. | Break |
| 11:30 a.m. - 12:15 p.m. | “Pop the Cork: The North Carolina Wine Industry is Something to Celebrate” with Christina Clark (CMAA Competency: Food & Beverage Management; Credit: 1 Chapter Education) |
| 12:15 - 1:15 p.m. | “The Next Two Years: Your Growth and Opportunities” with Gene Marks (CMAA Competency: External & Governmental Influences; Credit: 1 Chapter Education) |
| 7:00 - 11:00 p.m. | Networking Event and Wine & Widgets Auction |
| Monday, July 20 | |
| 8:00 - 8:30 a.m. | Registration and Coffee (Breakfast on your own) |
| 8:30 - 9:30 a.m. | “The Next Two Years: Sales and Marketing Technology Trends” with Gene Marks |
| 9:30 - 11:00 a.m. | “The Number One Thing That Holds Us Back” with Sunjay Nath (CMAA Competency: Leadership; Credits: 1.5 Chapter Education) |
| 11:00 - 11:15 a.m. | Break |
| 11:15 a.m. - 12:45 p.m. | “A Strength Based Approach to Leadership: The 10-80-10 Principle” with Sunjay Nath (CMAA Competency: Leadership; Credits: 1.5 Chapter Education) |
Registration Information
Registration is now closed. Please e-mail Kelly Dixon at [email protected] if you need to make any changes to your reservation.
Full Conference Registration
Includes all of the education programs and materials (14.5 credits), morning coffee and breaks, lunch on Saturday and both Saturday and Sunday's Networking Events.
A la Carte Education Registration
Available for those not able to attend the full Conference. Includes the respective day’s education programs and materials (varying credits), morning coffee and breaks; Saturday includes lunch.
A la Carte Networking Registration
Available for those who do not register for the full Conference, spouses, guests, young adults and kids. A Kids Camp is offered for Sunday’s Networking Event for bathroom independent children aged four and up; young adults who do not wish to attend Sunday’s Networking Event can register for the “Kids Camp” and will enjoy pizza and movies separate from the camp. (Please note there is not a Kids Camp for Saturday’s Networking Event.)
The attire for all of the Conference’s events is resort casual; no jeans, and jackets are not required.
Venue and Accommodation Information
All Conference events, with the exception of Saturday’s Networking Event, will be held in the Tara Theater or Tara Ballroom at Litchfield Beach & Golf Resort.
Litchfield Beach & Golf Resort
14276 Ocean Highway, Pawleys Island, SC 29585
843-237-3000 :: www.litchfieldbeach.com
The Chapter has a room block set up at the Resort at the below listed rates. The room block was released on June 1. To see about additional availability, please call 877-854-6358 and ask about the “Carolinas Chapter CMAA” group rate.
Room block options, details of which can be accessed on the Resort website:
Bridgewater one-bedroom ocean front unit: $188.10/night (+$5 for a king)
Summerhouse one-bedroom scenic unit: $129.60/night
Lakeside two-bedroom scenic unit: $183.60/night
- There is a three-night minimum stay.
- All rates are plus current 15% tax and resort service fee.
- A one-night deposit is due at the time of making your reservation. Reservations that are canceled fourteen days prior to your arrival date will be charged a $25 cancellation fee. Reservations canceled within fourteen days prior to your arrival will forfeit your one-night deposit.
Alternate accommodation arrangements have been made at the Hampton Inn across the street from the Resort for those not able or wanting to stay for the three-night minimum. The room block was released on June 17. To see about additional availability, please call and ask about the "Carolinas Chapter CMAA" group rate ($139/night).
Hampton Inn
150 Willbrook Boulevard, Pawleys Island, SC 29585
843-235-2000 :: hamptoninn.hilton.com/PawleysIsland
Event Information
Saturday Networking Event
Attendees, family and friends will enjoy a casual night of networking and fun at Litchfield By The Sea Beach House. This event will be beach-side with opportunity to enjoy all that the oceanfront has to offer outside, as well as the comfort of air conditioning inside. The evening will include dinner catered by our McConnell Golf friends at The Reserve Golf Club and Grande Dunes Members Club and an open wine & beer bar.
Sunday Networking Event and Wine & Widgets Auction
With the ever-famous and always-enjoyed Wine & Widgets Auction as the backdrop, attendees will be in for a treat! There also will be something for everyone in the family, with a Kids Camp and young adult offerings (see Registration Information above for details).
The purpose of the Auction is to raise funds to help support the Carolinas Club Foundation’s (CCF) mission; additionally, a portion of the proceeds will be donated to the Carolinas Chapter Benevolence Fund, a fund that will support managers, clubs and industry associates in need.
The Auction is inclusive of wine, wine-related items and non-wine-related items alike, and features live and silent components as well as a raffle. Chapter members are encouraged to participate by way of purchasing raffle tickets, making a donation and then, of course, bidding on items at the Auction itself.
Raffle Information
This year, the raffle is going big with a chance to win two AWESOME prizes:
- A "Wall of Wine" – Select bottles of wine with a retail value of $1,000
- A Napa Winery Experience – A three-night stay at The Historic Sutter Home Victorian Inn with a VIP tour and tasting at the newly-built state-of-the-art Trinchero Napa Valley Winery
Buy your tickets in advance and invite your club members, friends and family to do the same! You do not need to be present at the Auction to win. (Purchase of a raffle ticket is not a tax-deductible contribution.)
Auction Information
Chapter members are encouraged to donate wine (minimum $25 wholesale value) and, this year, Think Outside the Cork and donate widgets and/or experiences. Donations to consider include:
• Widgets – Jewelry, Technology, Art, Apparel, etc.
• Experiences – Winery, Golf and/or Spa Packages, etc.
Donations to the Auction will be collected on-site at the Conference; however, individuals are asked to please complete the needed Donation Form by July 8.
If you will not be able to attend the Conference and would like to donate to this great cause, please contact one of the following individuals on the Wine Auction Committee, CCF Board or Carolinas Chapter Board to coordinate the delivery or pick-up of your donation:
• Wine Auction Committee
* Jon Grooms - Ballantyne Country Club, Charlotte, NC
* Jay Johnson - Governors Club, Chapel Hill, NC
• Carolinas Club Foundation Board
• Carolinas Chapter Board
If you represent or know of a company interested in donating to this worthwhile cause, please click here for additional details and/or contact either of the Committee members named above.
Education Information
Click here for an alphabetical listing of the speaker biographies.
Saturday, July 18
“Résumé Reinvention” with Brian Boss, CCM, and Tom Noyes, CCM, CCE
Carolinas Chapter President, Clint Wood, CCM, CCE, provided the inspiration for this session after his recent experience hiring for a Clubhouse Manager position at Old Town Club in Winston-Salem, NC. Clint recruited fellow Chapter members, Brian Boss, CCM, and Tom Noyes, CCM, CCE, to share their insights and best practices for résumé and cover letter writing and reviewing. Specific examples and the dos and don'ts will be included in this discussion. Additionally, attendees are invited to share their current résumé and/or cover letter with either Brian or Tom in advance of Conference to review during or after their presentation.
(CMAA Competencies: Human & Professional Resources and Interpersonal Skills; Credits: 1.5 Chapter Education)
“Romancing Beer – with Confidence!” with Meagen Anderson
The craft beer movement continues to grow in popularity every year. Join Certified Cicerone® Meagen Anderson from The Boston Beer Company for an interactive beer education session. In this session, you will get hands-on with beer ingredients. You will also learn the best ways to keep beer fresh as well as how to "romance" a beer. The session will culminate with a beer tasting. Please note: Participants must be 21 years of age or older to participate in the tasting.
(CMAA Competency: Food & Beverage Management; Credits: 2 Chapter Education)
Sunday, July 19
“Safety First” moderated by C.W. Cook, CCM, CCE
The Carolinas Chapter’s own C.W. Cook will moderate this session of safety experts, to include: Todd Perdue, PWCA, Senior Risk Advisor, SIA Group; Patrick Roselli, President and Founder, ClubSafe, Inc.; and Brian Sheehan, Founder and CEO, Swim Club Management Group. In addition to the panelists’ expertise and C.W.’s vast club management experience, C.W. has functioned as a national risk management consultant and, to-date, has consulted with more than 250 YMCAs, camps and clubs across the country.
In this interactive session, attendees will hear and share best practices and success stories, learn how to avoid the “reactive cycle” and establish a safe culture among club employees, and become more knowledgeable on insurance needs, pool safety and hurricane action plans.
(CMAA Competency: Facilities Management; Credits: 1.5 Chapter Education)
"Private Club Governance: Putting Strategy to Work" with Henry DeLozier
Governance has become a focal point for implementing strategy effectively. In this session, attendees will learn John Carver’s ten principles for effective governance and the first steps for implementing strategy through effective governance at your club.
(CMAA Competency: Club Governance; Credits: 1.5 Chapter Education)
“Pop the Cork: The North Carolina Wine Industry is Something to Celebrate” with Christina Clark
While many think of the North Carolina wine industry as a new venture, the state actually has a rich history that has laid the foundation for today’s success and production of world class wines. The concept of “consuming local” has become all the rage in restaurants across the country and this seminar will focus on how local wine is a big part of that movement. Members will taste some of the finest wine being produced in North Carolina’s Yadkin Valley and learn about the traditional wine-making practices being applied. By the end of this session, your taste buds will be amazed at what North Carolina has to offer and you will be excited to share your new love with your club members.
(CMAA Competency: Food & Beverage Management; Credit: 1 Chapter Education)
“The Next Two Years: Your Growth and Opportunities” with Gene Marks
Social media. Ecommerce. Mobile payments. Building communities. Customer experience. Customer relationship management. Mobile marketing.
These are only a few of the major trends that are having a significant impact on how we do business, generate leads, sell and service our customers.
We’re looking at much change ahead. The next few years will bring big changes in the way we do business and how we drive revenues. What decisions should you be making now that will increase your company’s brand awareness, value, and increase revenues over the next two years.
It’s not just Google, Facebook, Microsoft and Apple who are leading the wave. It’s Slack, GoDaddy, IFTTT, Sage, Insightly, LinkedIn, Nimble, Twitter. It’s about the right kind of e-mail marketing. Using video to connect to your prospects. Taking advantage of new voice, chat and text tools to generate leads. Using mobile tools for search, payment and relationship building. And a few tried and true sales processes that never go away.
And of course there’s the explosive growth of cloud-based technologies, led by Customer Relationship Management. How are you touching your customers? Your prospects? How are you making sure nothing falls through the cracks? What workflows have you created to make sure customers never leave? How are smart marketers and business owners leveraging the latest services, applications, devices and processes to maximize their revenues?
In this session, Gene will explain the latest Sales and Marketing Trends that will impact your business in the next few years.
(CMAA Competency: External & Governmental Influences; Credit: 1 Chapter Education)
Monday, July 20
“The Next Two Years: Sales and Marketing Technology Trends” with Gene Marks
The recession is over. Unemployment is down. You know this. Your employees know this. And over the next two years, as your company grows, the issue won’t be about just keeping your costs under control.
It will be about watching what’s going on in Washington, taking advantage of new opportunities and being smart about your investments. It will be about capitalizing on the latest trends in technology, cash flow and how to find and motivate the very best people.
So what do you know to navigate your company through the next two years? In this session, Gene will cover some of these topics:
- A look at how the prior midterms and the upcoming 2016 presidential elections will affect your business for the next two years.
- A current look at The Affordable Care Act. Where we are at and how it will affect your business.
- A review of current tax issues and tax reform every business owner needs to know and what tax moves you should be making now to profit in the next two years.
- An update on legislation in Washington affecting small and midmarket companies from minimum wage and immigration reform to the federal deficit/debt and crowdfunding rules.
- A look at a few financial metrics and economic metrics that smart business owners are using today to grow their companies.
- New cloud, mobile, social, collaborative, HR, CRM and communication technologies that will impact your business over the next two years.
- The exploding trend of business owners selling their companies and what you can do to increase the value of your company.
- The latest best practices, tools and technologies for finding and managing outsourced people and services.
… and much more!
(CMAA Competency: Membership & Marketing; Credit: 1 Chapter Education)
This session will build part of the foundation to the 10-80-10 Principle®. If we acknowledge the way our personal bias forms our opinions and biases, we can easily be trapped by our own limiting beliefs.
The goal of this session is to help move people from Impossible to Possible. This is done by bringing to surface some of the ways our own assumptions lead to our personal biases. Once we are aware of this, we can learn to question the rules and boundaries, which are often self-imposed. By questioning the barriers and re-approaching from a different perception we can make what was once impossible, possible.
(CMAA Competency: Leadership; Credits: 1.5 Chapter Education)
“A Strength Based Approach to Leadership: The 10-80-10 Principle” with Sunjay Nath
The 10-80-10 Principle® is a framework that allows you to increase your performance and results by focusing your energy and efforts on highest yielding activities. The Principle was created by Sunjay and it helps individuals and teams operate at a dynamic level.
Every person or group already exhibits behaviors that are Top 10 (percent) – those behaviors that lead to high performance and achievement. What people lack is the knowledge to consistently operate at that dynamic Top 10 level. The 10-80-10 Principle® rewards and grows Top 10 behaviors and eliminates Bottom 10 actions.
This session will be engaging and hands-on, as Sunjay works with the audience to identify their Top and Bottom 10 and then A.C.T. with the 10-80-10 Principle® to create greater performance levels in their lives, or within the organization. The 10-80-10 Principle® is sought after around the globe by businesses and organizations through Keynotes, Workshops, Coaching and on a Consulting basis.
(CMAA Competency: Leadership; Credits: 1.5 Chapter Education)
Sponsored by 
The Carolinas Chapter and the Carolinas Club Foundation (CCF) would like to thank John Deere Golf (a Platinum Sponsor) and all of the Carolinas Sponsorship Program (CSP) partners.
The CSP is a collaborative effort between the Carolinas Chapter, the CCF and twenty-four organizations to-date that have demonstrated an interest in and support of the club industry. The Program creates a bridge between our Chapter’s club management professionals and the companies most closely connected and committed to serving the industry. The partnerships are invaluable as events such as the Carolinas Summer Conference are better afforded to our members because of them.
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