Carolinas Chapter Webinar
Virtual Event Series
Carolinas Chapter Summinar
Carolinas Chapter CMI Workshop
SPEAKERS: Ryan Doerr and Laura Leszczynski
Part 1: Monday, July 27 8:30 am - 12:00 noon
Part 2: Tuesday, July 28 8:30 am - 12:00 noon
Strategic Club Solutions will present a 6-hour CMI Workshop on
"Effective Club Management in Today's World"
with topics of interest for mid-level to executive level managers.
Please consider inviting your non-member Marketing Directors, Membership Directors, Food & Beverage Managers, Chefs, and Others!
AGENDA
Monday:
8:30 - 9:30 am
Keeping and Earning Member Trust
Research and trends of behavior and how this pandemic feeds into clubs being a solution
Club life to the rescue
Now is the time to remind your members how your club will make their lives better
Ways to do that - build trust, prime the space, must use communication tips, show it, update imagery
9:30 - 9:45 am
Break
9:45 - 10:45 am
Secret Sauce to Managing Costs and Delivering an Exceptional F&B Experience
Explore the challenges that face club operations in F&B
Identify opportunities to improve topline and bottom line from food and beverage
Assess your club's "Opportunity Index" for improved F&B Net
Explore innovation that you can implement in F&B at your club
Explore the many ingredients to the Secret Sauce to take your F&B up a notch.
10:45 - 11:00 am
Break
11:00 am - 12:00 noon
What is your story?
What makes your club special?
Why should someone be a member at your club?
If you don't know your club's story and understand who you truly are, you risk getting lost in the wrong conversations.
Tuesday:
8:30 - 9:30 am
The Power of Pictures:
Tips and Triggers for motivating your target audience through images
Using the wrong images can hurt your efforts and sabotage your brand story and cost you member trust.
We are visual creatures and we are taxed with more information coming at us than ever before.
Motivated by post-pandemic fear, people will do their homework online and turn to your digital presence first.
9:30 - 9:45 am
Break
9:45 - 10:45 am
Managing Up: The art of developing rapport and leadership with your board & manager
As a manager of a private club, it is important that expectations, governance, and management are aligned in order to be effective as a leader.
We will walk through best practices in building rapport, setting and managing expectations, effective communication strategies, and best practices to equip you for success as the leader of the organization.
10:45 - 11:00 am
Break
11:00 am - 12:00 noon
Make sure your website isn't working against you: use brain science tips and tricks to build a better website and have better control over the first impression.
Our minds take milliseconds to form an opinion, and your home page is often the first impression to your club.
With your website acting as a 24/7 marketing tool, is it sabotaging your brand or helping visually expose what's special about your club?
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REGISTRATION INFORMATION:
Because SCS will now be providing the Zoom platform for this event,
please disregard the Zoom link that was provided in earlier emails.
Instead, please EMAIL CATHY MILLER to register:
[email protected]
AND INCLUDE:
1) Name
2) Member Number
3) Email Address
4) Whether you are attending Part 1, Part 2, or BOTH
After Cathy receives your registration, she will forward the link(s) to the session(s) you would like to attend this Friday.
Because this is an interactive event, it is important that you participate on your laptop or iPad, NOT by calling in on your phone.
(If you already registered through the previous Zoom link, you do NOT need to register again - we will take care of your registration.)
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Here is the up-to-date credit information:
Attend over 3 hours for CMI Credits
Attend 1-2 hours for Association Activity Credits
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CAROLINAS STRONG....
but bring your own snacks and beverages!
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